Burberry Released Digital Clothing in the Minecraft Universe
- 2022-11-10 01:05
Burberry, the luxury fashion brand, has released a digital clothing collection in the Minecraft universe. The collection includes items such as a trench coat, a scarf, and a pair of jeans. The collection is available to purchase in the game's virtual currency, "Minecraft Coins."
Burberry is one of the most well-known fashion brands in the world and has been releasing high-quality clothing for over 150 years. The brand is known for its classic, timeless style and has been worn by some of the most famous people in the world. The release of the new digital clothing collection is a way for the brand to reach a new audience, and to allow players to express their own style and individuality.
The collection was released in partnership with Microsoft, the company behind Minecraft. It is available to purchase through the Minecraft Marketplace, which is accessible through the game itself.
This is not the first time that Burberry has ventured into the world of video games. In 2012, the brand released an "augmented reality" app that allowed users to see what a model wearing a Burberry coat would look like in real life. The app used the camera on the user's smartphone to superimpose the image of the coat onto their body.
The release of the digital clothing collection in Minecraft is part of Burberry's wider strategy to appeal to a younger audience. The brand has been working to engage with young people through social media and other digital channels. This has included partnering with Snapchat and launching a "see-now-buy-now" fashion show on YouTube.
This is not the first time that Burberry has released a digital collection; the brand also has a range of virtual reality (VR) experiences and clothes available for purchase in the online world of Second Life.
Burberry is not the only fashion brand to have released a digital collection in Minecraft; Louis Vuitton also has a range of virtual clothes and accessories available for purchase in the game.
The digital clothing collection is just one example of how Burberry is using technology to reach a new generation of customers. And with over 100 million active players, Minecraft is certainly a platform with a lot of potentials.
The release of the Burberry collection in Minecraft comes at a time when the popularity of the game shows no signs of slowing down. With its mix of classic British style and modern functionality, the collection is sure to appeal to a wide range of Minecraft players.
The new collection is available now and can be found in the Minecraft Marketplace. There, players can browse the different clothing items and purchase them with in-game currency. The collection is sure to be a hit with Minecraft fans and is a great way for Burberry to reach a new audience.